Penguin Ceo Says Books are Alive and Well

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While the e-book has become a technological reality in recent memory many argue that “old fashioned” books still have a place in our collection. In the article “Romance of books key in digital age, says Penguin CEO” Rina Chandran tries to explain the message of Penguin Publishing CEO John Makinson.
Rina starts by showing that with the new release of the Ipad many publishing companies are now looking to promote on the ipad rather than the Kindle. While Rina does use quotes from Makinson who says that the new technology would allow them to connect to a young generation through applications for devices such as the ipad ultimately the market for physical paper media is still strong. Makinson points to India where since the introduction of books published in Indian languages as well as rising literacy levels shows that this country still has a want for physical books. Rina then points to the example of the music industry where digital mp3's replaced the buying of cd's yet cd's still exist but on a much smaller scale. Eventually the book industry will be the same where the e-book will replace paper books yet books will still exist for those who wish to buy them. Makinson put it best when he said, “We need to keep the emphasis on the reader's emotional relationship with the book.”

The best use of this article for a person would be the fact that the CEO of Penguin publishing is stating quotes on how the book industry will change or stay the same. This article essential gives an opposing argument from a key head of a publishing company who is trying to be competitive with e-books. The quotes used by a powerful executive could be an important factor in deciding whether to back e-books or paper books. This article also gives a clear example of where books are still in popular use such as a lower economic country such as India. While in 1st world countries like the United States the e-book is thriving in comparison to paper books, other countries as pointed could still get significant benefits from paper books. The keys in using this article to the best of an argument is to use the quotes from Penguin CEO John Makinson and point to the fact that books are still rising in popularity in certain areas.